Crosstex

Crosstex is part of the PNRR MICS project. It is a service ecosystem within a digital platform designed to guide and support SMEs, start-ups, and research centers in textile districts toward a circular and sustainable transition.

My role

UX & Service Design: Designed the user experience with a focus on textile waste reuse, applying UX and Service Design methodologies.

Design Thinking Process: Managed the entire process (Empathize, Define, Ideate, Prototype, Test), conducting Stakeholder Mapping, User Analysis, and creating Personas, User Journeys, and Blueprints.

Prototyping: Designed wireframes and developed a high-fidelity prototype on Figma (currently in development).

Usability Testing: Conducted tests with textile companies to refine the platform.

Visual Identity: Developed the logo, illustrations, and brand guidelines.

Project brief

The textile sector faces challenges related to sustainability and digitalization. Traceability tools can accelerate the digital & green transition by enhancing the value of waste and by-products, closing the loop of the circular economy. Tracking textile waste and promoting eco-design will facilitate recycling and reuse, while synergies among stakeholders will create new market opportunities.

In Italy, the sector generates approximately 100,000 tons of textile waste annually (2019), with 73% recycled and 27% disposed of (ISPRA). The introduction of EPR (Extended Producer Responsibility) will support investments to improve collection, sorting, and recycling. Moreover, industrial clusters in sectors such as automotive, nautical, and construction offer opportunities for high-quality recycled materials.

To overcome market challenges for recycled products, it is essential to adopt traceability technologies (Blockchain, IoT, AI), create digital hubs for collaboration, and promote incentives and training. Expected outcomes include greater transparency, reduced environmental impact, and increased competitiveness in recycling, turning the green transition into a tangible opportunity for the sector.

Schermata di un computer con vari frammenti di pagine web e testi, tra cui 'Crosstex', 'Digital Waste Passport', 'ECO-Toolkit', 'ECO-Network', e 'Consulting services'.

An area of over 8,000 hectares of farmland between Prato and Florence, connected to the urban and industrial fabric, spanning eight municipalities and home to 720,336 inhabitants (ISTAT).

Context of the research

Processo di sviluppo di servizi con sette fasi principali: Understand, Empathize, Define, Ideate, Prototype, Test, con descrizioni di ogni fase.

Users

Diagramma di un ecosistema con figure umane e cerchi collegati. Include categorie come trasformatrici di scarti tessili, utenti di prodotti tessili di materia prima-seconda, associazioni di categoria, consulenti di sostenibilità, esperti di digitalizzazione, filatura, tessitura e confezione, costruttrici di macchinari per il tessile, gestori di rifiuti, gestori RE HUB e start-up.

Crosstex connects 9 different types of users. I have developed personas for each of them.

User Journey

User journeys have been created for each section of the platform.

Diagramma di un user journey per una digital library, con sezioni e azioni relative a diversi attori come PMI tessili, PMI cross-sector, amministratori e fornitori tecnologici, evidenziando le problematiche, i gap e le azioni necessarie alle varie fasi dell'acquisto e gestione degli scarti pre-consumo.

Design System

Schermata di un laptop che mostra un esempio di tipografia web con vari titoli di intensità e dimensioni diverse, dal più grande e in grassetto al più piccolo e semibold.

I developed a custom Design System for the platform, defining spacing, colors, typography, and custom components.